Customers rarely take the path we expect
The best way to understand your customers is to get curious about their world, listen without making assumptions, and build from what you find. Not from what you hoped they’d do. Not from what a funnel says they should do. From what actually happens.
Our approach
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listen first
follow the real path
find the next step
Start with real conversations, not assumptions.
Understand the journey customers take, even when it’s messier than expected.
Turn what you learn into a clear, thoughtful plan for what comes next.
ways to grow with wildflower
Start wherever you are in your journey.
Start small · 60–90 min
Insight Session
One focused question, a fresh perspective, and a written summary of key insights and next steps within 48 hours.
$350
Best place to start · 4 weeks
We talk with your customers, make sense of what we hear, and map the moments that shape their experience, from first impression through purchase and beyond.
Customer Journey Intensive
starting at $5,000
Go deeper · 6-8 weeks
Customer interviews, survey research and strategic thinking become your positioning, messaging recommendations, and a prioritized 12-month marketing roadmap.
Insight-to-Strategy Project
starting at $12,000
KEEP GROWING · 3 month MIN.
Two monthly strategy calls, answers between sessions, and one monthly review of a plan, brief, survey or messaging draft.
Advisory retainer
starting at $2,000/month
Every engagement has a defined scope and clear deliverables, so you’ll know what we’re working toward from the start.
Ready to grow together?
Maybe you can see something isn’t working, but can’t put your finger on why. We can start wherever you are.
we reply within 2 business days
Frequently asked questions
I work with health and wellness brands, from digital health and direct-to-consumer wellness to supplements and B2B companies serving those markets. I work best with teams that have questions about their customers and want to make their next decisions with a little more clarity.
No. Our work focuses on research, customer understanding, and strategy. You'll receive findings and a prioritized roadmap, and your team or agency will handle implementation. If you'd like a sounding board as the work moves forward, we can talk about advisory support.
We can arrange participant recruitment as an add-on to the Customer Journey Intensive. Recruitment costs $750 for up to eight completed interviews, with participant incentives and platform fees charged separately at cost.
Four weeks from kickoff, followed by a 30-minute call two weeks after the workshop. We'll need relevant data, a decision-maker at kickoff and the readout, and access to customers—or an agreed recruitment plan. If recruitment or data access takes longer than expected, the timeline may shift.
We can't promise a particular business result. What I can promise is a careful, evidence-based look at your customers and a clear, prioritized plan to help you decide what to do next. Research replaces some of the guesswork; it can't remove every uncertainty.
Before interviews begin, we'll agree on consent, recording, anonymized quotes, and how recordings and transcripts will be stored and retained. If the work may involve patient or personal health information, let me know at the outset so we can establish the right process and requirements before proceeding.
You don't need to arrive with a perfectly formed brief. Start with what you're seeing, what you've tried, or what you wish you understood better. We can take it from there.